PROJECT

Brand Identity

CLIENT

The Daily Journal Collection

DATE

September 2019

The Daily Journal Collection

Created by Alexa Jean Brown, The Daily Journal Collection curates paper-based products aimed at making everyday life easy.

The Daily Journal Collection is composed of various products such as prayer journals and conversation cards. The idea of the company was simple - to make life easier and to grow closer to God and your family. The approach was to minimize the "flash" of the branding to a more simpler, easy look with muted tones with a bit of rustic design.